In an action which could show to meet a sugar momma we’ve attained peak Millennial, Vice is debuting an innovative new Snapchat internet dating show paid by Match and hosted by Action Bronson. Take a moment to allow those buzzy words and brand names set in.
The weekly, 8-episode program is known as Hungry Hearts featuring couples going on times that are designed by Bronson themselves. Over the course of the mini-series, the chef-turned-rapper will bend his matchmaker muscle tissue as he curates times, supplies play-by-play commentary for each trip, and predicts whether the potential lovebirds will have to an extra date.
Hungry Hearts is certainly not Bronson’s first show for Vice. Their indulgent web collection for Munchies – F*ck, That’s healthy – is actually a bonafide hit that moved to Viceland and you will be printing a cookbook considering meals through the tv series. It must arrive as no surprise to enthusiasts that their times for Hungry minds also feature many tasty eats.
Brand new series premiered specifically on Vice’s Snapchat Discover station on Wednesday, August 30. The news organization indicated enjoyment at the opportunity to be involved in this brand-new structure Snapchat is offering to editors and creators.
“Vice and Snap have obtained a fantastic lasting cooperation,” stated Sterling Proffer, svp and head of company approach and development for Vice news. “We’ve been a Discover companion from day one, and introducing this program is actually just one more way we have been discovering brand-new, creative platforms with each other.”
“All of our present fans on Snapchat, and every-where more even, really love Action Bronson,” Proffer continued. “Making this program was actually a great way to increase all of our reach regarding the program and bring more individuals to the fold. Our team liked the challenge to create some thing unique for any concerts system.”
Match in addition has conveyed interest for forward-thinking article marketing cooperation.
“The eager minds content can be so highly relevant to what we should do at Match,” mentioned Ayesha Gilarde, fit’s CMO, “therefore it ended up being a natural complement our very own brand name to be an integral part of this tv show for connecting with singles.”
The first episode stars prospective pair Dean and Olivia, who hit upwards a cemetery in Ozone Park, Queens (Bronson’s old stomping reasons), and acquire knowledgeable about both over sammies from D’Angelo’s Sausage Truck. Check a unique video right here, due to Billboard. Snapchat users can contribute to the show around the app.
In terms of whether this brand-new format be profitable making use of desired Millennial industry, the team behind Hungry Hearts provides large expectations.
“viewing basic times is actually enjoyable,” stated Proffer, “and watching something with Action is actually humorous. Increase food in to the combine, and you relieve any cause to not view the tv series.”